Visual & Content Design

Local commercial real estate innovator, Leiasa Beckham, was in need of a web presence that communicated her company's unique and inclusive approach to redevelopment. 


I lead the visual design direction by first diving deep into Common Ground's sales materials bringing forward strategies and best practices to highlight that empathize with a variety of stakeholders.


Through a collaborative process based on exploration, strategy, graphic design and storytelling, we created deliverables that humanize an otherwise transactional experience.